Hydrogen is Here

Hydrogen has never been more important in the energy mix and it’s time to join an industry-wide media campaign to amplify & celebrate progress and benefits

ABOUT US

Join the movement to amplify hydrogen’s impact on the UK’s energy future.

The ‘Hydrogen is Here’ campaign is a game-changer for the UK’s hydrogen industry, designed to shift perceptions and foster a positive media narrative. Our mission is clear: accelerate the UK’s path to net-zero by showcasing hydrogen’s pivotal role in clean energy, creating awareness, and celebrating progress.

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More than Potential

More than Potential

Hydrogen stands as a critical component in the UK’s net-zero ambitions, yet it’s not getting the attention it deserves. With 90.4% of media coverage being neutral or negative, the industry faces a media landscape that underestimates its potential. This campaign aims to transform that narrative by addressing the knowledge gap and celebrating hydrogen’s contributions to the economy, job creation, and energy security.

OUTREACH

Elevate positive media sentiment about hydrogen in leading national and industry outlets.

INNOVATION

Spotlight innovations, projects, and economic benefits driven by the hydrogen sector.

EDUCATION

Inform and educate journalists and the public to bridge existing knowledge gaps.

COLLABORATION

Unite industry voices to create a stronger, collective media presence.

Independent media sentiment analysis. 1525 articles covered hydrogen in the last six-month period reviewed. Media sentiment is 90% Neutral / Negative
A graph showing 9.5% Positive, 1.7% Negative and 88.7% Neutral.

Making Hydrogen Happen

Our previous campaigns, such as ‘Hydrogen Strategy Now’ and ‘Making Hydrogen Happen,’ proved that when the industry comes together, we can shift the conversation. These efforts boosted visibility and established hydrogen as a key part of the UK’s energy solution.

Highlights:

  • Hydrogen Strategy Now raised awareness and showcased the strategic importance of hydrogen, achieving significant media traction.
  • Making Hydrogen Happen engaged stakeholders and reinforced hydrogen’s role in energy security and economic growth.


Get Involved.

Be Part of the Change

Help shape the future of clean energy in the UK. Discover how your organization can contribute to creating a strong, positive narrative for hydrogen.

EMAIL

James.Whitehead@atmoscomms.com