Rising from the depths of administration, the new ITT HUB event was an ideal platform the relaunch Wrightbus to the transportation sector’s media, customers and policy makers as the bus brand leading the way to zero-emission bus travel. The show drove the relaunch of new CI, new website, new literature, a new stand and crafting the stories around new products and technology that will drive a greener future. Being at a show is only the start, gearing up press interviews, creating social content, interviews and publishing articles and videos from the event was a vital ingredient to ensure everyone at the show and not at the show to hear the story of Wrightbus being right back in business. The event transformed the prospect funnel and sales potential for Wrightbus in UK. Due to the coverage generated from the 2 day event, enquiries for sales, technical partnerships and other opportunities arose from around the world. The end result is that Wrightbus is now expanding around the world and the build plan has moved from 70% diesel last year to 70% zero-emission this year. The rest is history in the making.