Wrightbus

Branding
Strategy

We presented the new face of Wrightbus as a zero carbon emission challenger brand, showcasing its design and construction of the world’s first hydrogen double decker bus alongside market leading electric models. We relaunched Wrightbus at the ITT HUB transport exhibition in June 2021 with the business enjoying a steep growth trajectory ever since.

Relaunch and repositioning
of a 75-year-old brand has
delivered a brand leadership
position in the zero-emission
space.

From going into administration, the rebirth of the brand was delivered through transformation marketing strategy, Involved creating a brand positioning, a new Corporate Branding, CI manual and photography direction. This gave Wrightbus stand out presence in the bus sector. Extensive coverage in social media and press has led to the turnaround of a business, from liquidation in late 2019 to a flourishing zero-emission leader. Their team expanded from 46 to nearly 1,000 people over the same time and order bank has transitioned from 70% diesel to 70% zero-emission buses. For the first time in its history, the business is on plan to become a global player across more continents.

This led to a full order book, and enquiries from bus builders and operators around the world for zero-emission technology supply.

Branding