Ryze Hydrogen

Branding
Social
PR

We helped Ryze Hydrogen become a thought leader in the hydrogen industry, raising awareness of the renewable fuel’s environmental and economic advantages. We told the world about the sector’s many initiatives and innovations. And we helped RYZE achieve this even before they started distribution of hydrogen!

Creating and positioning a
new brand in a new
segment as the thought
leader.

The clean hydrogen sector is still in its infancy, but gaining momentum rapidly as legislation and net zero plans take shape.

Hydrogen is a solution that is not well understood in terms of the broad applications it can be used effectively to decarbonise industry, transport and buildings. The strategy developed is to communicate what is happening around the world in the hydrogen sector from RYZE, to increase awareness and comprehension around hydrogen.

The results are impressive. Ryze’s social media following increased manyfold. Our Public Affairs team’s work also triggered much debate in parliament and local councils on zero-emission public transport, and the role hydrogen can play to improve urban air quality. The LinkedIn content strategy has lead to enquiries and new business agreements from around the world.

Branding