Global Investment Summit

Events
AR App

We successfully secured placement of Wrightbus at this prestigious global event, showcasing the client’s lead in zero-carbon emission technology with the world’s first double decker hydrogen bus.

Showcasing Wrightbus’s
world first hydrogen zero-
emission technology to
global investors and urban
planners.

The event was devised and implemented by the UK Government as a pre COP26 platform to attract FDI in to UK’s innovative industries leading net zero technologies.

The Wrightbus proposal was selected amongst only 8 brands allowed to showcase from hundreds of applications. A small 2m x 1m space made available to each brand to showcase to 200 high network international investors.

An AR app was created in CGI with the world’s first Hydrogen Double Deck bus was developed to showcase the world leading technology Wrightbus has launched. The bus was ‘revealed virtually’ on a printed road mounted on a plinth on to an iPad and a large screen, so viewers could see the technology involved. A bus from Metroline was displayed at the pre event dinner venue. Leads from interested parties were secured at the one-day event.